About Us

A long time ago in a dorm room far, far away...

Etching Expressions was born. From our humble beginnings at San Diego State University in the early 1990’s doing custom labeled wine for fraternity and sorority parties, Etching Expressions has come a long way.

At the time, personalized products and digital printing was not as common. Creating personalized gifts, especially personalized wine gifts really stood out. Etching Expressions only did customized labels at first. Mainly we did mini champagne bottle favors for weddings and college parties, as well as single bottles for birthdays and personalized anniversary wine gifts. Since that time our personalized gift catalog has expanded significantly.

Etching Expressions evolved from a primarily personalized label company to one that focuses mostly on etched wine bottles as well as etched beer and etched liquor bottles. While we also have added a wide range of gift accessories, including traditional custom wood boxes, personalized etched bottles are what we are primarily known for today.

We believe we create the finest etched wine bottles in the world--we could not accomplish anything however, without incredibly dedicated and talented Etching Expressions employees.

Our production and artistic staff handcraft all the bottles and gifts your receive. Their dedication and can do spirit is unrivaled. When clients ask for the impossible, our production staff makes it happen.

Etching Expressions can’t create “amazing” without our talented graphic designers that know all the ins and outs of making art into “Wow!” Taking drawings, photos and logos and turning them into rich and distinctive works of art is truly a craft and skill that is magic.

Nothing could get done with out the details of our sales, marketing and customer support staff. At Etching Expressions, we are blessed with dedicated and professional staff members that consistently go the extra mile for customers and company. When talking with an Etching Expressions account manager, you will quickly hear and feel the knowledge, creativity and dedication of our staff.

Our people appreciate where they work and we know this because Etching Expressions was recognized by the San Diego Business Journal as a “Best Place to Work.”

Throughout our journey, and to this day, our mission at Etching Expressions has always been to exceed customer expectations in both the creativity and craftsmanship of our amazing personalized wine, beer and liquor gifts. Our entire organization, from top to bottom, is customer focused.

Our customers and the customer experience is what drives us to excellence. Every bottle, every day must meet strict standards. We know our customers demand the best as well as the best delivered on time. We are accountable to meet that goal on a daily basis. If for some reason something is not right, we have the integrity to standby our product and make it right. Lastly, we do everything for both employees and customers with safety in mind and in practice. Safety is embedded within our company culture.

We live our values on a daily basis. We are grateful for our wonderful customers and dedicated staff. We believe in taking care of our employees because our employees take care of our customers. Our mantra is that: “Happy employees do great work.” Great work translates to happy customers.

At Etching Expressions, we believe in working hard and playing hard. We do fun and exciting outings as a team. We have several annual family events including family days to the San Diego Zoo and San Diego County Fair. We are always doing extensive research on our products (i.e. wine tastings) so we are well versed for customer inquiries.

We also give back to the community. Etching Expressions is blessed to support two designated charities: All About the Kids and Big Brothers Big Sisters of San Diego.

All About the Kids is a local non-profit that supports kid focused endeavors such as providing school backpacks filled with supplies, bicycles, and weekly food bags for under privileged children.

Big Brothers Big Sisters of San Diego provides adult role models to at-risk youth.

We support both by providing our mistake bottles that are rejected in the quality process, but still have perfectly good wine. It’s gratifying to take etched wine bottles that we can’t sell and direct them to amazing causes where they are used for special events and fundraisers.

We create everlasting memories etched in glass. Our etched wine bottles are the perfect personalized gift...even if we are a little bit biased. We create our personalized gifts whether they are anniversary wine gifts, happy birthday wine gifts, custom wood gift boxes, customized glassware, or personalized liquor gifts; we offer a wide selection. Our process to make etched wine bottles places a premium on craft and quality. We are unmatched in our market for high quality glass etching. Our entire process for creating an etched wine bottle is completed by hand. All our bottles are deep etched by sand carving and then hand-painted for an unrivaled finished product.